In my music marketing project, it was first extremely essential to be able to organize the whole project as a group. It was necessary to arrange our ideas and thought on the project to be able to start the project right. This included reading the instructions clearly and making ensuring all parts were clear and understood. If there were any questions, we were able to use our class time to ask for clarification. This process ensured our next steps would be well ordered and erased confusion. After, a crucial step in our procedure was to create a plan moving forward. This included a schedule, as well as what each member of the group would be in charge of. This organizations allowed us to have enough time to finish our project and allowed all group members to be equally involved in all aspects of the project.
Schedule:
When taking forward our research, we made sure to really focus on understanding rock music as a whole. It was necessary that we understood the brand of rock and what makes it so unique and interesting. It was interesting being able to focus on just one genre of music, it brought forward a whole new aspect of rock and we were able to truly appreciate the genre as we learned more about it. The research was able to aid in our music project because it was a foundation that we built of off for our artist, for example, once we learned that a lot of rock music artists really focus on building a connection with their fanbase, we knew that we should also focus on that aspect with our artist and fans.
Moving forward with the project, our next step as a group after researching and learning more about the rock genre was to think about the artist that we wanted to create. There were many aspects were discussed as we started to build our artist and brand. We decided to talk about what were some unique qualities our artist could have to appeal to our audience. It was important for all members of the group to give their thoughts and ideas regarding our project. After discussing what our artist and brand would look like, we started brainstorming what the music video would be. We decided we wanted to tell a story through our music video that would allow our audience to get to know our artist more through the story they wanted to tell. When filming the music video, it was a lot of trial and error, there were some shots or scenes were we thought did not fit into our music video like we originally thought; therefore, there needed to be some changes from our original plan but overall it all worked for the best.
Storyboard:
Post-production, it was important for all members of the group to give their thoughts throughout the whole process. If there were any suggestions or comments we were all sure to mention to help our music video to be what we liked. It was important to be proud of our work and to be something that we were all thrilled to share with our class. It was also key to think if our music video would be something that our group, as music enjoyers, would be interested in if we come across it normally. It is a major step of the process to also organize all of the points we wanted to share. Our points needed to be clear and we needed to be able to express all of our thoughts and ideas so they could be understood. This project also allowed for a lot of creative freedom when creating our artist brand which allowed us to add some fun aspects such as our “clickbait” YouTube videos.
Example:
When presenting, it was really important that we divided up all the parts for each person, we tried to give each member of the group a slide that they understood well and could easily communicate all points. It is always hard to present as a group since not everyone might have the same presentation skills and some people are simply not comfortable with public speaking, with this in mind, it was also important they we all as a group were confident in our topics and tried our best when speaking. A key part was making sure we all practiced presenting together before to ensure our presentation was meeting the required time and to help each other with our points.
All in all, this project has been an essential part that will aid in my Cambridge portfolio, it had taught me a lot about hard work and time management. Having to work with three other people also helped me trust other people and helped me gain more experience working in a group. This project also taught me the importance of communication, it was important to never stay quiet and to voice my opinions. It was a very time consuming project that taught me so much more about marketing as well, it will aid me when formulating my Cambridge portfolio with all the marketing strategies I was able to learn more about.
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